Bright made its mark in the first great outpouring of California creativity in the 1970’s and quickly set the standard for creatively-driven design that addresses real business needs. As a result, from the very start, we’ve been recognized for our groundbreaking work not simply in industry showcases, but where it truly counts. The marketplace.
President, Creative Director
Keith Bright, one of today’s leading designers has been a prominent figure in the international design community for over 40 years. His energy and vision “to create unique and simple solutions that communicate effectively” is the hallmark of his firm. Under Mr. Bright’s direction, his company has been a leader in developing strategic designs for the following disciplines – corporate identity, mass market packaging, branding solutions, environmental graphics, collateral and graphic systems, as well as interactive design.
Bright has also received numerous awards from professional organizations including the Art Directors Clubs of New York and Los Angeles, the Advertising Club of Los Angeles (Belding Awards), the American Institute of Graphic Arts (AIGA), Package Design Council and Society of Typographic Arts 100 Show. Mr. Bright’s work is on permanent display at the Smithsonian Institute and has appeared in Communication Arts (CA ), Graphis, Idea, Industrial Design and Print magazines, as well as publications from other countries including Japan, Korea, Taiwan and Australia. Most recently, Keith Bright has received the AIGA’s highest honor, the Lifetime Achievement Award.
Vice President, Marketing
Christian Klawitter develops the strategies; builds the teams; and, accesses the competitive marketplace insight that helps Bright and its partners mobilize award-winning teams to enhance the equity value of its clients. Joining Bright in 1997 nearly straight out of college, Mr. Klawitter became an integral part of the creative development success initially managing comprehensive branding exercises for Hiram Walker, Hain-Celestial Food Group, Nutro Products, PricewaterhouseCoopers and Beckman Coulter. Mr. Klawitter recommended and led a strategic redirect on the ZonePerfect brand that ultimately contributed to the brand’s acquisition by Abbott Laboratories for $160 million in 2003. Further, Mr. Klawitter led the Nutro Products account during its decade tenure at Bright, a tenure in which Nutro sales doubled to $600 million.
After earning his MBA from Loyola Marymount University while working with Bright, Mr. Klawitter became Vice President of the company in 2004. Since then, Mr. Klawitter has continued to lead strategic development, brand enhancement and advertising programs for UCLA , Salus Surgical Group, ConAgra, Nestle Nutrition/Powerbar, Safeway, and many more. Mr. Klawitter’s open-minded, team-building approach forges solid client-partner relations that continually yield successful returns on investment, time and time again.
Vice President, Client Services
Tuire Kontiainen leads client services, account management, final art production coordination and daily operations. She has been with Bright for over 20 years, and has managed CPG programs for Langer Juice Company, DermaNew, Mars Petcare US, Gatorade, Pretzel Crisps, Conagra Foods, Alexia, Kraft Foods, Raybern Foods, among many others. Ms. Kontiainen holds a degree in international business/marketing.