Julian’s Recipe Debut at Expo West
Bright pitches in at the Expo West Booth
In March 2010, Bright Design proudly launched the Julian’s Recipe brand to the natural products world in a 10×10 trade show booth. True to Alex Dzieduszycki’s entrepreneurial roots, the booth design was simple and cost efficient.
Bright Design’s Christian Klawitter attended the show and worked the booth for a day. “It was a tremendous experience. You learn a lot from talking directly to the consumers and trade in that brief window of time,” said Christian. “The lessons learned at this show will go back into improving the package on shelf, online and in print.”
This was the first big step for a new natural products brand on the rise. Stay tuned.