Mastro's Restaurants

Positioned well as a cosmopolitan steak house with a Vegas clubhouse feel, Mastro’s had the foundation for success but lacked marketing communication to deliver and support the experience of the restaurant.

We delved into the nuance of image, type, copy and setting, communicating a retro-chic “Rat Pack” environment as an expectation beyond food and designed menus, print advertising, collateral and in-store signage.