Cytosport's Muscle Milk

As one of the leaders in protein, CytoSport looked to extend its brand beyond specialty vitamin and fitness channels, into larger mass-market channels, convenience, club and grocery stores.

Athletes, muscle builders and sports enthusiasts have come to rely on CytoSport to improve their performance. So we leveraged Cytosport’s new bottle forms under Muscle Milk and Muscle Milk Light keeping the communication on the package bold and simple for increased shelf presence reinforcing the products attributes.