DermaNew Microdermabrasion


In the oversaturated skin care category, it is tough to get attention and market share. A Beverly Hills salon discovered a need for an affordable, effective and safe at-home microdermabrasion system.


Striking the right balance between science and beauty, portraying both aesthetics and efficacy is achieved through a system featuring fused jewel tones and sharp technical type. Compelling copy and brand story was carried through all marketing materials including packaging, print ad campaign, website design and trade show graphics.