Liege style Belgian sweet street waffles are unlike any waffle most Americans have experienced. Crispy pearl sugar nuggets caramelize in heavy waffle irons imported from Europe. Sounds good, now how do we get Americans to give them a try?
Bright Design teamed up with long time client-partner Alex Dzieduszycki, creator of Alexia Foods and Terra Chips, to develop the Julian’s Recipe brand. Named for his son during a Bright brand workshop, Julian’s Recipe is an authentic brand platform that truly embodies the passion in which Alex views his craft in bringing gourmet flavors to the world. Bright Design has carried the brand through all packaging iterations as well as marketing materials including website, sell sheet, tradeshow booth, and wearables…