Authentic Belgian Waffles

Bright Design teamed up with long time client-partner Alex Dzieduszycki, creator of Alexia Foods and Terra Chips, to develop the Julian’s Recipe brand. Named for his son during a Bright brand workshop, Julian’s Recipe is an authentic brand platform that truly embodies the passion in which Alex views his craft in bringing gourmet flavors to the world.

Bright Design has carried the brand through all packaging iterations as well as marketing materials including website, sell sheet, tradeshow booth, wearables… even press releases. Launched in the streets of New York nearly 30 days from the brand’s inception, we proudly introduced the Julian’s Recipe to the Natural & Specialty Foods community and world at large in March 2010 at the Natural Products Expo West.