The Ondine company produced shower systems at every level, from big box blister packs to luxury digital units giving users ultimate control. Armed with Microsoft Excel derived order forms and product codes, the Ondine sales team was not turning heads.
As humans, the act of bathing is a ritual. A ritual that can be a chore for the time pressed, or potentially transformative, for those same time pressed individuals. We developed the brand statement, "Nourish your Soul," to shift the company's marketing mindset from parts catalogues to consumer focused benefits marketing. All sales collateral integrated brand statements with product beauty shots, and highlighted unique features and benefits upgrading the overall brand experience and giving consumers a chance to imagine what the Ondine shower experience could be. The newly conceived brand was unveiled at the KBIS show in Chicago, making waves in the industry.