thinkThin, LLC

Task

When 119 brands compete in a single category, there had better be good reason to stand out if success is in your future.  thinkThin Founder and CEO came to us with her vision of a high protein, low or no sugar source of nutrition targeted at women aged 28 - 55

Bright

Nutrition bars evolved through performance support targeted at men, so we saw a real opportunity to market and celebrate a product made for women by a woman.  Dedicated to health and well-being, we positioned thinkThin as a women’s lifestyle brand and the products as an accessory of a day lived well, ready to go anywhere – not just the gym.

This well-being and guilt free strategy executed in retail packaging/POS, outdoor advertising and online successfully tapped into the rising tide of the balanced life movement.

 

Christian Klawitter

Bright Design, 4223 Glencoe Avenue, Marina del Rey, CA, 90292