As one of the most prestigious universities in the world and well known tech epicenters of Silicon Valley, many of the intelligentsia on campus challenged, why do we need a brand identity? Our answer, you've got to look the part.
Like most academic institutions, Stanford University's identity system predated the digital era. As University Communications began to update the university's portal to meet an aggressive responsive design criteria, those weaknesses were exposed and the identity program was launched. The demand for an updated Stanford logotype that better fit the university's unique campus culture was clear. In addition, the university project team required a flexible identity system leveraging readily available web fonts that best paired with online standards and reduced marketing costs for all academic, administrative and operational divisions. When the system was established we partnered with the client team to create a brand guidelines destination website that showcased role model usage, housed conventional usage guidelines and asset management system.