When 119 brands compete in a single category, there had better be good reason to stand out if success is in your future. thinkThin Founder and CEO came to us with her vision of a high protein, low or no sugar source of nutrition targeted at women aged 28 - 55.
Nutrition bars evolved through performance support targeted at men, so we saw a real opportunity to market and celebrate a product made for women by a woman. Dedicated to health and well-being, we positioned thinkThin as a women’s lifestyle brand and the products as an accessory of a day lived well, ready to go anywhere – not just the gym.
This well-being and guilt free strategy executed in retail packaging/POS, outdoor advertising and online successfully tapped into the rising tide of the balanced life movement.