Flava Bar: blah blah blah
Natural Products Expo West 2019 NEXTY Award: Best New Organic Food:
PROBAR live -Live Probiotic Nutrition Bars
bringing probar to its next chapter
ProBar teamed up with Bright as it entered an exciting new growth chapter of the business. A plant based/real food/simple ingredient nutrition company, ProBar began with the aspiration to provide a great tasting whole food alternative that is convenient, high quality and nutritious.
ProBar needed to broaden its audience. A challenge emerged as ProBar gained market presence. With the name PRO-BAR, the prevailing perception was that this was a food for professional performance athletes. ProBar’s simple healthful recipe’s were in fact applicable to a much broader consumer audience of achievers of all sorts.