Solero
•••
For the Love of Fruit
A Passion for Culinary Exploration
Love of old world recipe and culinary finesse led Talenti founder, Josh Hochschuler, into the exquisite world of fruits and flavors. He created a bar like no other—natural and authentic, made with sweet, sun-ripened fruit, carefully crushed, blended and frozen to cool, flavor-packed perfection.
From this inspiration, Bright created the brand statement “For the love of fruit”, a mantra of quality, sophistication, and taste intended to resonate through retail to all other mediums.
Vibrant colors, a contemporary design, and bumped up appetite appeal creates a memorable and attention-grabbing package on shelf. With successful blocking, Solero is able to attract consumers in their purchasing decision journey more efficiently than others.
Project Scope
•••
Brand Vision | Identity Refresh | Packaging | Brand Extension | Brand Guidelines | Brand Story
