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1

Terra Chips

Brand packaging builds momentum for $50 million CPG


2

National Car Rental

Identity refresh charts strategic path


3

Kirin Brewing Company

Package refresh creates new channels


4

NetZero

IPO Launch Campaign generates $140 Million

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March 25th, 2010 | News

Julian’s Recipe Debut at Expo West

Bright pitches in at the Expo West Booth

Bright pitches in at the Expo West Booth

In March 2010, Bright Design proudly launched the Julian’s Recipe brand to the natural products world in a 10×10 trade show booth. True to Alex Dzieduszycki’s entrepreneurial roots, the booth design was simple and cost efficient.

Bright Design’s Christian Klawitter attended the show and worked the booth for a day. “It was a tremendous experience. You learn a lot from talking directly to the consumers and trade in that brief window of time,” said Christian. “The lessons learned at this show will go back into improving the package on shelf, online and in print.”

This was the first big step for a new natural products brand on the rise. Stay tuned.

Learn More or Visit The Website

December 30th, 2009 | News

New decade, new tradition

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We have initiated a tradition of giving back to a world that gives us so much, even in the lean years. Last year we made our first-ever holiday fiscal donation on your behalf to the Heifer foundation. The feedback from our network of friends was tremendous.

This year we have donated considerably more – our time and expertise – to a worthwhile mission: teaching nutrition to children. With My Own Two Hands is a small start-up charity founded with a mission to create school gardens and implement a curriculum of in-garden learning activities. Since October, Bright has provided design services to help launch this meaningful organization and will continue to do so in 2010. Learn More

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“I am so thankful for everything you and your team have done these past months. With the materials you have provided, I have the credibility and momentum to go the next step.”

With heartfelt appreciation,

Sheri Boyden,
Managing Director
With My Own Two Hands

It is our hope that the new year brings you ongoing success and enrichment.

Happy Holidays,

Keith, Christian, Tuire
& the Bright Design team

December 16th, 2009 | News

Practice what you preach

Welcome to the new Bright. Unabashed, bold and definitive, like our work.

Amidst all the chaos of a struggling economy, we began to focus on our core tenets. Identify what makes you unique and leverage it. To us, design has the ability to truly change the world. We have a strong track record in changing our clients’ worlds. So we decided to change our own. And it starts here at brightdesign.com.

Design must make a statement and here is ours. We believe in good work and choose to do more of it. We believe that our work generates real value, creates substance and builds momentum. In our portfolio you will find our evidence to support it.

So in the days, weeks and months ahead you will hear more from us. We will share our knowledge and experiences here online. We look forward to your thoughts in return.

Best wishes for a happy holiday,

Keith, Christian, Tuire
& the Bright Design team