Good Chemistry Gets a Great Reaction
Fizzion rebrands as Fizzics, and revamps brand expression to take on a new market
Originally a pet stain remover product, Fizzics saw an opportunity to pivot into the D2C multi-purpose cleaning market. Bright was tasked with developing a new brand identity that captures and communicates the brand essence, including various packaging designs, logo concepts, and visual expression. The brand was completely revamped with a sleek and unique look/feel, leveraging the eco-friendly aspect and sustainability of the product.
Brand vision | Identity Refresh | Packaging | Brand extension | Brand guidelines | Brand Story