“In the world of graphic design, there are plenty of agencies that have talented designers. What sets Bright apart is that they actually make me feel like I’m their only customer, when they actually have dozens of them. And the ROI is astounding. Our 52 week dollars in the food class of trade are up 94%. That’s not a typo. We have a key mass class of trade retail partner that is up 192% over the same time frame. The main reason for the growth? The packaging that Bright designed.”
— Perry Abbenante, Vice President of Marketing | Snack Factory® / Pretzel Crisps®
“Bright is the most sales execution-focused agency I have ever dealt with. Given our demanding timeline to finalize brand ideation and roll out emotive packaging that “wows” our consumer, I couldn’t think of a better partner than Bright.”
“Bright is the ultimate leader in brand packaging and logo development.”
– Gary Shansby, Founder and President | Partida® Tequila
“Since the redesign, sales on all J&M Foods products has dramatically increased. We’ve had to build a new manufacturing facility to accommodate our growth.”
– Scott Thiabult, Chief Operating Officer | J&M Foods
“The best investment we ever made was to hire Bright for that very first Terra package. Their work helped to drive company sales to the next level and the design itself became a powerful marketing and PR tool which saved us an enormous amount of money.”
– Alex Dzieduszycki, Co-Founder | Terra® Chips
The Safeway brand identity refresh aligned to our “Ingredient for life.” brand positioning and has been the beacon of change in how we fulfill the needs of our shoppers.”
“I am a big believer in the idea that 90 percent of our marketing efforts need to be focused on our packaging and our consumer’s experience at shelf. It’s clear that no other agency except Bright could’ve provided us the performance deliverables we needed to go to market.”
– Jack Acree, Executive Vice President | American Halal Company, Inc / Saffron RoadTM
Your Brand’s Possibilities, Unbound
We approach a brand with fresh eyes. We listen with open minds. Our process is creative, strategic and customized for every client. We have no signature style, because each project directs its own path, its own story and its own look. That’s the fun of the creative process. It’s also the way to make a difference in the marketplace.
We’re adventurers, not settlers. Collaborators, not compromisers. By hunting and gathering insights and stretching the boundaries of creativity, we make a measurable difference for clients, and an emotional difference to their customers.
Founded by Keith Bright, an icon of the Los Angeles arts community, our agency’s creative roots are deep and widespread. Instrumental in the evolution of branding as we know it, Keith’s spirit shines in our offices every day as we do exactly what he always did — break the rules and create things that nobody has seen before.