JACK & SUN
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The Time is Ripe
Revolutionizing the better-for-you snacking set
Founded by farmers with an international footprint, Jack & Sun was on a mission to help small farmers maximize production yields (think up cycling) through their ’simple/clean ingredient’ fruit snack brand platform.
An increasingly competitive field as many brands seek category creator status, Bright saw an opportunity to leverage the founders authentic past with the compelling product concept and the promise of great taste. With inspiration from vintage American fruit & vegetable crates paired with modern illustrations and elevated color palette created a striking brand presence at shelf.
A variety of instore displays were developed to engage consumers with the brand promise in the produce section. In addition to developing all key packaging formats; Bright developed the brand website and provided creative guidance for digital/social engagement summarized in a brand book.
Jack & Sun was introduced at Sprouts in 2024. Since, distribution has expanded to large grocery retailers on a national scale.
Project Scope
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Brand Strategy/Vision | Brand Naming | Brand Story/Tagline | Brand Identity | Brand Packaging | Brand Extension | Activation | Digital | Brand Guidelines
