Egg Bites becomes a Lifestyle brand.

Great Mornings Begin Here.

Three Bridges innovated the Egg Bite, introducing the delightfully fluffy and elevated flavor profiles to refrigerated deli cases in convenience, grocery and club stores nationwide. As innovators, the brand was always secondary to the product name, and as often happens with innovators, competitors and private labels finally caught up.
To protect and grow their business, Bright was commissioned to refine the story of Three Bridges, creating a brand world that translates strategy into a deeper, more meaningful bond with its audience. We introduced a new brand design ethos to amp up appetite appeal, and elevate the brand expression. The packaging recalibrated and simplified the messaging hierarchy to increase shop ability. A design system was built to support future line extensions.
Bright developed an initial brand campaign demonstrating how brand design assets could be creatively leveraged on social, activation and promotional materials. Upon completion, Bright released packaging mechanical templates and a brand usage guideline.

Project Scope

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Brand Strategy/Vision | Brand Story/Tagline | Brand Identity | Brand Packaging | Brand Extension | Activation | Digital | Brand Guidelines

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