Water is life. Wanu is life made better.
Wanu rebrands to better attract consumers
While WANU Water was successfully launched in Southern California, investors looked to Bright to improve velocity, retail presence and emotional connectivity with consumers by creating and expanding upon the total brand expression.
WANU Water’s strategy was based on brand activation in key markets to encourage trial and repeat purchases. Building awareness was key, so brand expression focused on encouraging trial with the tagline/hashtag “you know you wanu” and aspirational lifestyle imagery targeting healthy parents and millennials.
Brand Vision and Story | Identity Refresh | Packaging Refresh | Brand extension | Brand guidelines | Brand Story